Top 10 Ways To Improve SEO
Search engine optimization (SEO) is one of the most important parts of any successful online business or career. If you want your website to succeed, you must be invested in optimizing it for search engines.
Your site’s ranking will fluctuate due to many different factors, but solid SEO practices can help make sure that your site always ranks well and comes up under relevant searches.
It’s very easy to get distracted by other things when running an ecommerce store, so this article will hopefully keep you focused on what really matters: improving the traffic and sales coming into your site!
We have compiled a list of the top ten ways to improve your seo knowledge with helpful resources and links.
Use SEO keywords
When optimizing your website for search engines, making sure you are using the right key words is an important part of the process. Keywords should be used consistently throughout your site, including in your domain name, HTML document files, image names, logos, and content.
By being more focused on targeted keywords, people will find you easier and thus spend more time on your site which means they may eventually purchase or at least explore what you sell!
It’s also important to remember that not all pages of your site should use these keywords, only some can be optimized with them. For example, if your site sells toys, then your About page could include certain keywords but it shouldn’t be just about the company and its products.
You want to stay clear of keyword stuffing where the reader gets the sense something has been added onto the article too much emphasis is put on those keywords.
Optimize your site for the search engine
A website with good usability and that adds value to its visitors will always perform better in the eyes of the search engines, which use algorithms to determine how well your page ranks on their websites.
If you are looking to improve the ranking of your current pages or start from scratch, here are our top ten tips for optimizing your site for the search engines.
1. Use relevant and descriptive keywords in your HTML content and URL
This is one of the most important things to do when it comes to improving your online presence. Make sure to include those key words in your content as often as possible, and make them meaningful so people will want to read about them.
Your URL should be a concise expression of what your page is about, and using appropriate keywords will help describe this. For example, if your page was about making delicious chocolate cakes, then your URL could be something like www.chocolate-cake-making.com.
2. Add quality content to increase engagement
Visitors come to your site to get information, so why not try to give them some? If they are interested in reading an article, let them know by creating a topic and article that appeal to them.
Try writing short, simple articles focused on giving useful tips or answers to questions, and add pictures or videos where necessary. The more engaging your content is, the higher chance others will share your page and link to it!
Use the website correctly
Choosing your web browser is an important decision, one that will influence how well you optimize your site for search engines. There are many different browsers out there, some better than others at optimizing sites for search engines.
Google and other major search engines reward websites with rich content and engaging design patterns by giving higher rankings to solid optimization strategies.
So what’s the best browser for seo? That depends on who you are as a person, but we can say that Firefox is the winner!
Why? Because it has built-in tools to make sure google treats your site fairly. These include addons like Privacy Badger and NoScript, both of which improve your privacy and security on the internet.
Firefox also gives users more control over cookies and trackers in general, making your browsing experience much smoother and safer. This is very important since most major websites have tracking software used for advertisements or data collection.
Link your site with other sites
Links are one of the most important factors in achieving success online. How well you link your website into the web is an essential part of ensuring that your hard work comes to life.
Links help people find your content or to go onto another site for information or entertainment. They’re also an integral part of how search engines evaluate the importance of your site.
By linking away from your site, you could be hurting its ranking. Make sure to use quality links to avoid negative effects on your page rank.
There are several ways to add external links to your site. You can do it through third-party software, social media, YouTube videos, and more. All of these tools offering external links will ask you to include the linked URL so that they can set up the connection for you.
Google even offers their own way to connect with other websites. These are referred to as Google My Business, Google Places, and Checkout.
These services offer users and businesses a place to create an account, list their business, and upload pictures and descriptions of themselves and the products or service they provide. Users can then browse listings and leave comments and messages to get more information about who they are and what they have to offer.
How to improve SEO by adding links
The best way to add links to promote engagement and interest in your site depends on the type of article you are linking to.
Update your site regularly
A well-optimized website will use efficient styles, be mobile friendly, and keep up with the ever changing Google algorithms. These things all contribute to improving your online presence and exposure.
Regularly updating your content, editing your pages, optimizing your images, and ensuring that your URLs are descriptive and easy to remember is an integral part of growing your audience and brand.
It’s also important to review your website design to make it easy for users and search engines to find what you want them to see.
And don’t forget about social media! With the right balance, creating a strong community around your business can boost traffic to your site massively.
Use social networking sites
Social media has become one of the biggest ways that most companies gain exposure. Companies create accounts on all of the major social media websites (e.g. Facebook, Twitter, YouTube, etc.) and promote their products by leaving comments or posting videos and/or articles.
By being active on these websites, people can read what the company has to say and determine if they want to purchase the product or not!
Furthermore, many companies use social media as an additional way to advertise and grow their business.
The more time you spend advertising on different website platforms, the more exposure your business will get which is a good thing.
And while it may seem like a waste of money at first, I promise you will find uses for this information in the future. You should definitely look into how to improve your online presence through social media. It’s a great way to boost your search engine optimization (SEO).
Encourage commenting and sharing
More engagement means more exposure! Plus, comments and shares can help boost your social media followers or credit score. The more people look at your content, the higher chances you have of getting found by someone who may find your content helpful.
By creating engaging conversations in the form of comments and questions, you draw attention to the article and the author’s expertise. Your readers feel connected to the writer and his/her brand, which is an important factor in giving your company credibility.
Furthermore, business owners earn rewards for providing valuable information through giveaways, coupons, and tips. By offering such incentives, you increase traffic to your site and grow your follower base.
The easiest way to start encouraging comments and sharing is by leaving a comment yourself! While it might be hard to begin where others have left off, writing a brief comment about the article will get the ball rolling.
Use Google ads
Running an online business can be expensive, which is why most people start off as freelance bloggers or YouTubers with little income. With limited funds, being able to reach a wider audience is very important for your success.
That’s where advertising comes in. There are many ways to advertise on the internet, but one of the more popular ones is through Google Ads.
Google Ads work by having advertisers pay per click (or engagement) on their site or app. This creates a fluid system for them to gain exposure because they get paid whether someone clicks on the ad, adds them to a list, writes a review, etc.
There are two main types of advertisements that you can create on Google Ads: Display and sponsored listings.
Display advertisements appear above the search results and across pages of a website. These are usually cost-per-click (CPC) advertisements that have a set amount spent per click, so only people who are looking for the product will click on it.
Sponsored listings are much deeper than display advertisements. They show the whole article and picture about the product along with the price tag and contact information.
These are paid-to-write advertisement posts that use writing services to write about the products and how good they are.